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advertising

as defined in Directive 98/43/EC of the European Parliament and of the Council of 6 July 1998…, Article 2, point (2)

any form of commercial communication with the aim or the direct or indirect effect of promoting a tobacco product, including advertising which, while not specifically mentioning the tobacco product, tries to circumvent the advertising ban by using brand names, trade marks, emblems or other distinctive features of tobacco products

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