misleading advertising
as defined in Directive 2006/114/EC of the European Parliament and of the Council of 12…, Article 2, point (b)
any advertising which in any way, including its presentation, deceives or is likely to deceive the persons to whom it is addressed or whom it reaches and which, by reason of its deceptive nature, is likely to affect their economic behaviour or which, for those reasons, injures or is likely to injure a competitor
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Also defined in
- Council Directive 84/450/EEC of 10 September 1984 relating to the approximation of the laws, regulations and… 31984L0450, Article 2, point (2)
any advertising which in any way, including its presentation, deceives or is likely to deceive the persons to whom it is addressed or whom it reaches and which, by reason of its deceptive nature, is likely to affect their economic behaviour or which, for those reasons, injures or is likely to…