sponsorship

as defined in Directive 2010/13/EU of the European Parliament and of the Council of 10 March…, Article 1(1), point (k)

any contribution made by public or private undertakings or natural persons not engaged in providing audiovisual media services or in the production of audiovisual works, to the financing of audiovisual media services or programmes with a view to promoting their name, trade mark, image, activities or products;

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Also defined in

Directive 2003/33/EC of the European Parliament and of the Council of 26 May 2003 on the approximation of the laws… 32003L0033, Article 2, point (c)
any form of public or private contribution to any event, activity or individual with the aim or direct or indirect effect of promoting a tobacco product
Directive 98/43/EC of the European Parliament and of the Council of 6 July 1998 on the approximation of the laws… 31998L0043, Article 2, point (3)
any public or private contribution to an event or activity with the aim or the direct or indirect effect of promoting a tobacco product
Council Directive 89/552/EEC of 3 October 1989 on the coordination of certain provisions laid down by Law, Regulation… 31989L0552, Article 1, point (d)
any contribution made by a public or private undertaking not engaged in television broadcasting activities or in the production of audio-visual works, to the financing of television programmes with a view to promoting its name, its trade mark, its image, its activities or its products.