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potential competitor

as defined in Commission Regulation (EU) No 330/2010 of 20 April 2010 on the application of…, Article 1(1), point (c) (Definitions)

an undertaking that, in the absence of the vertical agreement, would, on realistic grounds and not just as a mere theoretical possibility, in case of a small but permanent increase in relative prices be likely to undertake, within a short period of time, the necessary additional investments or other necessary switching costs to enter the relevant market

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