seller

as defined in Directive (EU) 2019/771 of the European Parliament and of the Council of 20 May…, Article 2, point (3) (Definitions)

any natural person or any legal person, irrespective of whether privately or publicly owned, that is acting, including through any other person acting in that natural or legal person's name or on that person's behalf, for purposes relating to that person's trade, business, craft or profession, in relation to contracts covered by this Directive

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Also defined in

Directive (EU) 2024/1799 of the European Parliament and of the Council of 13 June 2024 on common rules promoting the… 32024L1799, Article 2, point (4)
‘seller’ as defined in Article 2, point (3), of Directive (EU) 2019/771;
Directive 1999/44/EC of the European Parliament and of the Council of 25 May 1999 on certain aspects of the sale of… 31999L0044, Article 1(2), point (c)
any natural or legal person who, under a contract, sells consumer goods in the course of his trade, business or profession;
Council Directive 93/13/EEC of 5 April 1993 on unfair terms in consumer contracts 01993L0013-20220528, Article 2, point (c)
(c) ‘seller or supplier’ means any natural or legal person who, in contracts covered by this Directive, is acting for purposes relating to his trade, business or profession, whether publicly owned or privately owned.