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potential competitor

as defined in Commission Regulation (EU) 2022/720 of 10 May 2022 on the application of…, Article 1(1), point (c) (Definitions)

an undertaking that, in the absence of the vertical agreement, would, on realistic grounds and not just as a mere theoretical possibility, be likely, within a short period of time, to make the necessary additional investments or incur other necessary costs to enter the relevant market

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