innovative packaging
as defined in Regulation (EU) 2025/40 of the European Parliament and of the Council of 19…, Article 3(1), point (46) (Definitions)
a form of packaging that is manufactured using new materials, resulting in a significant improvement in the functions of the packaging, such as the containment, protection, handling, or delivery of products, and in overall demonstrable environmental benefits, with the exception of packaging that is the result of modification to existing packaging for the main purpose of improving the presentation of products and marketing;